The Netherlands-born and London-based pop artist Elfi creates personal pop that is grand and immediately impactful. In 2023, she traded her corporate career for the Academy of Contemporary Music (ACM) in London, where she fully focuses on her music. Her second EP '11.11' (released in November 2025) showcases a confident and magnetic pop sound centered around love, desire, and disillusionment. The songs were created between Los Angeles, London, and Amsterdam and recorded at the iconic Metropolis Studios with a clear, emotional sound and a distinct international ambition as a result.