The artist ivri from Florida creates her own universe with a mix of alternative pop, shoegaze, rock, and sci-fi soul. Her sound is emotionally raw and blurs the boundaries between genres. This has already earned her hundreds of millions of streams and a huge online following. Since her breakthrough with the album The Theory of You and the hit tower of memories, she shows that her music fits everywhere, whether you feel heavy emotions or nostalgia. The foundation for her deep and narrative writing style was laid during her youth in Daytona Beach. In the upstairs room, she takes you into her world full of fantasy and sincere feelings.