Hidden Agenda
Monthly
A free printed gig guide dedicated to Amsterdam’s & Haarlem’s live and alternative music scene.
Each issue gathers more than 400 concerts, club nights and cultural events into a visually striking, highly collectable 60-page publication - developed every month in collaboration with a different visual artist, giving each edition its own distinct identity and a direct connection between Amsterdam & Haarlem’s music and visual arts communities.
The result is both a practical gig guide and a collectable cultural artifact - documenting the independent and alternative side of the scene on its own terms, for the people who actually go to the shows.
For venues, promoters & festivals
Visibility exactly where audiences are actively deciding what to attend.
For brands
High-visibility exposure to a targeted, culturally conscious audience.
Inside Each Issue
Every month, hiddenagenda.nl’s own event database gets translated into a printed guide to Amsterdam & Haarlem’s music scene. Each issue features:
- -400+ live and alternative music events
- -A dedicated Queer Kalender highlighting LGBTQ+ events
- -A commissioned featured visual artist & editorial
- -No Promo - DIY promoter editorial
- -'Curated by' - monthly guest gig picks
- -Paid editorials
- -Full page advertising
- -Small venue advertising
- -Musicians-seeking-musicians classifieds
- -Venue map
Distribution
7,000 copies are distributed in 2 days across 500 cultural locations in Amsterdam & Haarlem in collaboration with Flyerman.
Concerto Recordstore
Actively distributes 500 copies per month, including direct placement into customers' bags.
Volkshotel & Broedplaats Studios
Actively distribute 300 copies per month between them.
Advertising
2-tier advertising model
Design specs >>Full Page
€750 – €1,500
Larger cultural institutions, festivals & music-related brands
High-visibility exposure with a bold, highly visible presence within the magazine - perfect for detailed event promotion or brand messaging. Since Hidden Agenda Monthly functions both as a gig guide and a collectable cultural artifact, ads benefit from a longer shelf life and repeated readership throughout the month.
Small Venue
€65 – €130
Venues under 500 capacity, DIY promoters & local businesses
Half page and quarter page advertising placed within the gig guide section itself, where readers are actively browsing events and deciding what to attend each month.
Digital Reach
Work With Us
Whether you’re promoting a festival, launching a brand campaign, announcing a tour date or highlighting a small venue programme - drop us a line to discuss advertising, partnership or distribution. We’re always happy to chat.