Every campaign, product, space and story carries an image of the future. The creative industries decide, more than most, what people desire and what feels normal. So what happens when that talent turns toward a future where life is beautiful and flourishing, where everyone has enough, and where we live within the limits of our planet? And what would that future actually look like?
Amsterdam has already made one choice about the images it lives with. Since May, fossil fuel ads have been banned from the city’s billboards and bus shelters, a policy Creatives for Climate helped move forward by rallying more than 100 senior industry leaders in a single week. Their work goes further than what to stop: they put the power of storytelling and popular culture to work, building lasting public support for climate action.
On Creative Industry Day of the We Are Warming Up Festival, Futures & Sustainability and Creatives for Climate bring together designers, makers, storytellers and futures thinkers for an evening of music, ideas and play.
